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Ram’s CEO Tim Kuniskis says the recently announced 650-horsepower street truck collaboration between Fox Factory and Mopar isn’t just a fun project — it’s a “test of market acceptance” to see if there’s demand for sport-oriented pickup trucks, and the early reception has been even stronger than expected. While he didn’t confirm that a production Hellcat-powered street truck is coming, Kuniskis explained that data and buyer behavior suggest a growing interest in that segment, especially as many truck buyers also have ties to traditional muscle-car enthusiasts.
Credit: The Drive — https://www.thedrive.com/news/ram-ceo-says-650-hp-street-truck-is-a-test-of-market-acceptance